Director of Growth & Partnerships

Reports to: VP of Sales
Key Partner: Outsourced Fintech Marketing Firm
Travel: Up to 50%

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Role Overview

The Director of Growth & Partnerships is responsible for building scalable sources of qualified pipeline for Vector through go-to-market strategy, strategic partnerships, referrals, events, targeted market development, and prospect engagement.

This is a highly external and hands-on role. The Director will actively build relationships, personally source opportunities, develop new channels, and create programs that consistently bring Vector into the right conversations. The role requires up to 50% travel for conferences, industry events, partner meetings, prospect engagement, and other relationship-building opportunities.

The role operates across two distinct commercial motions with different ownership models:

1. Partnership-Sourced Growth: Partnerships operate under an “eat what you kill” model. The Director owns the strategic partner relationship and any resulting opportunities from origination through close. This includes building the relationship, generating the opportunity, qualifying it, managing the commercial process, negotiating, and ultimately closing the business. Success is measured by partnership-sourced pipeline and closed revenue.
2. Demand Generation & Market Development: For opportunities generated through broader GTM activities, campaigns, events, nurture, inbound interest, targeted outreach, and other non-partnership channels, the Director owns demand creation and qualification. Once an opportunity meets agreed qualification criteria, it is handed to the VP of Sales, who owns the opportunity through the sales process and close.

The Director will also serve as the primary commercial partner to Vector’s outsourced marketing firm, ensuring that marketing activity supports the company’s GTM priorities and commercial goals. The marketing partner owns specialized execution across brand, website, content, PR, creative, and digital marketing, while the Director owns the commercial strategy, audiences, priorities, and desired commercial outcomes behind those efforts.

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Key Responsibilities

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Go-to-Market Strategy

1. Own and continuously refine Vector’s GTM strategy across target markets, customer segments, and offerings.
2. Develop quarterly growth plans tied to pipeline and revenue objectives.
3. Help define and refine Vector’s ICP, segmentation, target audiences, and market priorities.
4. Translate broader company growth priorities into executable programs and market activity.
5. Identify new channels, markets, audiences, and opportunities for growth.
6. Partner closely with the VP of Sales and SVP of Growth & Enterprise Services on broader commercial strategy.

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Demand Generation & Pipeline Creation

1. Own the strategy for creating a consistent flow of qualified opportunities outside of partnership-sourced business.
2. Build repeatable demand-generation programs across events, targeted outreach, nurture, re-engagement, campaigns, inbound interest, and other market activity.
3. Develop targeted programs around priority accounts, market segments, services, and strategic initiatives.
4. Build nurture and re-engagement strategies for prospects who are not yet ready to buy.
5. Identify and activate warm leads, dormant opportunities, and existing relationships.
6. Qualify opportunities against agreed ICP and commercial criteria before handing sales-ready opportunities to the VP of Sales.
7. Establish clear qualification criteria and handoff points so ownership is unambiguous.
8. Partner with Commercial Operations on segmentation, prospect intelligence, CRM data, attribution, and funnel reporting.
9. Track pipeline creation, source performance, conversion, and revenue influence.

For non-partnership opportunities, the Director owns demandgeneration and qualification. Once an opportunity is qualified and handed off,the VP of Sales owns the opportunity through the sales process and close.

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Strategic Partnerships & Referrals

1. Own Vector’s strategic partnership and referral ecosystem.
2. Develop relationships across private equity firms, law firms, audit firms, banks, technology providers, consultants, investors, industry organizations, and other relevant partners.
3. Identify and develop new referral and channel relationships.
4. Actively grow and deepen existing partnerrelationships.
5. Create repeatable partnership programs that produce qualified opportunities.
6. Identify opportunities for introductions, referrals, co-marketing, events, and other mutually beneficial commercial activity.
7. Own partnership-sourced opportunities end-to-end, from initial introduction through qualification, commercial process, negotiation, and close.
8. Lead the sales process for partnership-sourced opportunities, bringing in the VP of Sales and other internal subject matter experts as appropriate.
9. Maintain ownership of the underlying partner relationship before, during, and after individual opportunities.
10. Track partnership-sourced pipeline, conversion, closed revenue, and ongoing partner productivity.
11. Partner with the SVP of Growth & Enterprise Services on larger strategic and executive-level relationships.

Partnerships operate under an “eat what you kill” model. The Director is accountable for both developing productive partner relationships and converting the opportunities generated through those relationships into closed business.

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Events & Industry Presence

1. Own the commercial strategy around conferences, sponsorships, roundtables, webinars, networking events, and other industry opportunities.
2. Evaluate events based on target audience, relationship potential, and expected commercial impact.
3. Personally represent Vector at relevant industry events and relationship-building opportunities.
4. Build pre-event targeting and engagement plans.
5. Coordinate with the VP of Sales around priority prospects and accounts.
6. Identify and develop potential strategic partners and referral relationships through event activity.
7. Develop post-event follow-up and nurture strategies.
8. Move qualified non-partnership opportunities tothe VP of Sales while retaining ownership of partnership relationships and partnership-sourced opportunities.
9. Measure pipeline, opportunities, relationships, and revenue generated or influenced by event activity.
10. Travel as needed to support Vector’s conference strategy, partner ecosystem, prospect engagement, and broader market presence.

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Marketing Partner Management

1. Serve as the primary commercial partner to Vector’s outsourced fintech marketing firm.
2. Translate GTM priorities into clear marketing objectives and briefs.
3. Help determine priority audiences, campaigns, market themes, and commercial opportunities.
4. Ensure brand, content, website, PR, digital, and campaign activity supports Vector’s commercial strategy.
5. Coordinate marketing initiatives with Sales and broader Growth priorities.
6. Ensure marketing activity supports demand generation, prospect engagement, and partner development.
7. Hold the partner accountable for agreed deliverables, timelines, and performance.

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New Markets & Offerings

1. Help evaluate GTM opportunities around new services, markets, integrations, and offerings.
2. Define target audiences and commercial opportunities for new initiatives.
3. Partner with leadership on positioning, pricing strategy, market entry, and commercialization.
4. Develop plans for creating demand and building strategic relationships around new offerings.
5. Bring market, prospect, and partner feedback into broader growth planning.

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What Success Looks Like

Success in this role is measured primarily by commercial impact, pipeline creation, partnership productivity, and resulting revenue, rather than marketing activity alone.

Potential success measures include:

1. Partnership-sourced closed revenue
2. Personally sourced and closed revenue
3. Qualified non-partnership pipeline generated and handed to Sales
4. Productive referral and channel relationships
5. Number and quality of active strategic partners
6. Event-sourced opportunities
7. Pipeline by source and channel
8. Funnel conversion
9. Re-engaged opportunities
10. Revenue sourced or influenced
11. Successful GTM programs around new offerings or markets

Experience & Qualifications

1. Meaningful experience in fund administration, private markets, private equity, or a closely related financial services environment.
2. Proven experience building partnerships, referral channels, or strategic relationships that generated pipeline and closed revenue.
3. Strong go-to-market, business development, and market development experience.
4. Demonstrated ability to personally build relationships, source opportunities, own a sales process, and close business.
5. Experience owning strategic relationships over time rather than operating solely as a lead-generation resource.
6. Strong understanding of long-cycle B2B sales environments.
7. Ability to move comfortably between strategy and hands-on commercial execution.
8. Strong executive presence and relationship-building skills.
9. Comfort representing Vector externally at events, conferences, partner meetings, and prospect conversations.
10. Ability and willingness to travel up to 50%.
11. Strong commercial judgment and ability to prioritize opportunities based on likely business impact.

Compensation

Base Salary: $160,000-$190,000 annually

Variable Compensation: Eligible for performance-based incentive compensation tied to defined commercial goals and partnership-sourced revenue.

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